Advertising on Marketplaces

Advertising on Amazon has grown in popularity in recent years. Amazon already receives more ‘product searches’ than Google these days. The advantages of advertising on Amazon are that the prices are often a bit lower than on, for example, Google and Facebook, but that the purchase intention is higher. After all, consumers come to Amazon to search for and buy products. The advertising options are continuously expanded with new features. AMZ Consultancy follows this closely and is always up to date with the latest betas. Advertising can be done for specific products (product listings) or for your own Brand Store on Amazon. We can use smart software based on AI (artificial intelligence).

Sponsored Products

We increase the visibility of your products through thorough keyword research and a smart bidding strategy. Like most search engines, Amazon and Bol.com work with an auction model.

Sponsored Display

Display ads are shown based on product codes of products on Amazon and specific categories. By targeting smartly, your products are shown next to competing or complementary products.

Sponsored Brands

We use Sponsored Brands to further increase the visibility of your brand. Sponsored Brands are featured in prominent places on Amazon and are a great way to introduce new customers to your brand.

Sponsored Video

Video ads are displayed on both mobile and desktop based on relevant keywords. Customers can be sent directly to the product listing page or to your Brand Store.

Our other services

Full Service Account Management

  • Account Setup
  • Vendor vs Seller
  • Advise on stock management and logistics
  • Promotions / deals

Content & SEO

  • Product Listings
  • Keyword Research
  • A+ content
  • Amazon Brandstore

Consultancy & Training

  • Account Scan
  • Launch strategy
  • Strategic advise
  • In-house training